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"Identify, Understand, Engage, Maintain" (IUEM) Stakeholder Framework

 This framework provides a structured approach to building and managing effective relationships with stakeholders.

Phase 1: Identify (Who Are Your Stakeholders?)

  • Goal: Determine who your stakeholders are and what their interests are.
  • Actions:
    1. Brainstorm: List everyone who has an interest in or is impacted by your work.
    2. Categorize: Group stakeholders based on their roles or areas of interest (e.g., senior management, product owners, other tech teams, customers).
    3. Map Influence: Identify who has the most influence or decision-making power.
    4. Map Impact: Determine who is most affected by your work.
  • Questions to Ask:
    • Who can affect your work or your team's success?
    • Who can be affected by your work or your team's decisions?
    • Who can provide support or resources?
    • Who are your key decision-makers?
  • Tools:
    • Stakeholder matrix.

Phase 2: Understand (What Do Your Stakeholders Need?)

  • Goal: Gain a deep understanding of each stakeholder's needs, expectations, and concerns.
  • Actions:
    1. Research: Learn about their roles, responsibilities, and priorities.
    2. Listen: Actively listen to their perspectives and concerns.
    3. Ask: Ask questions to clarify their needs and expectations.
    4. Empathize: Try to see things from their point of view.
    5. Goals: What are the key goals of each stakeholder ?
    6. Value: What is of value for each stakeholder.
    7. Communication: What is their preferred communication style.
  • Questions to Ask:
    • What are their key goals and objectives?
    • What do they need from you or your team?
    • What are their biggest concerns or pain points?
    • What do they expect from you in terms of communication?

Phase 3: Engage (Build and Manage Relationships)

  • Goal: Establish and maintain positive, productive relationships with your stakeholders.
  • Actions:
    1. Communicate: Communicate regularly and proactively.
    2. Tailor: Tailor your communication to each stakeholder's preferences and needs.
    3. Collaborate: Involve stakeholders in decision-making, when appropriate.
    4. Set Expectations: Be clear about what you can and cannot deliver.
    5. Be Transparent: Be honest and open in your communication.
    6. Follow Up: Follow through on your commitments.
    7. Meeting: setup recurring meeting to ensure good communication.
  • Communication Methods:
    • Emails
    • Meetings
    • Presentations
    • Reports
    • Informal conversations

Phase 4: Maintain (Sustain and Improve Relationships)

  • Goal: Continuously nurture and improve your stakeholder relationships.
  • Actions:
    1. Review: Regularly review your stakeholder list and update it as needed.
    2. Seek Feedback: Ask stakeholders for feedback on how you're doing.
    3. Adapt: Adjust your approach based on feedback and changing circumstances.
    4. Appreciate: Recognize and appreciate their contributions.
    5. Reengage: If a relationship has gone off track, reengage to fix it.
  • Questions to Ask:
    • Are we meeting their needs?
    • Are we communicating effectively?
    • Are there any new stakeholders we should be engaging with?

Key Principles of This Framework:

  • Proactive: It emphasizes being proactive, not reactive.
  • Relationship-Focused: It prioritizes building strong relationships.
  • Tailored: It emphasizes tailoring your approach to each stakeholder.
  • Continuous: It recognizes that stakeholder management is an ongoing process.
  • Impact: It helps understand the impact of your work on others.

How to Use This Framework:

  1. Start with Identify: Begin by listing and categorizing your stakeholders.
  2. Invest in Understand: Spend time learning about their needs and perspectives.
  3. Be Consistent in Engage: Communicate regularly and build trust.
  4. Don't Neglect Maintain: Regularly review and adapt your approach.

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